Understand Your Buyer > How to connect with your buyer > The Exclusive Effect
What is it?
The Exclusive Effect states that we behave differently when we have access to exclusive resources that others don’t.
Why does it work?
The literal opposite to FOMO, The Exclusive Effect makes clients feel good when they feel they have exclusive access to things that other people don’t have.
How can you use it?
Reward your loyal clients and offer limited and exclusive benefits to new clients to give them the feeling of being special and having advantages over others.
Example
The GOYARD store in London restricts access to make buyers feel exclusive and to promote a sense of demand and FOMO for those walking past…
See also
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