What is it?
The Zero Risk Bias looks at the natural preference towards things which carry minimal to zero risk.
Why does it work?
By mitigating risk factors we can engage clients and encourage them to buy. Connecting to the potential fears of clients and tackling them head on will ensure they don’t become obstacles to making the sale.
How can you use it?
Offering money-back guarantees, providing free delivery/returns and providing real-world case studies are three simple ways you can reassure your clients that your product or service is a low-risk option for them.
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