Understand Your Buyer > How People Work > WYSIWYG
WYSIWYG – What is it?
WYSIWYG looks at the the fact that we can only process the information we are presented with.
Why does it work?
If you fail to educate your clients about products and services you offer or if you fail to provide them with enough information to make a decision, they may not make a decision as they simply can’t. If you don’t tell them, they won’t know.
How can you use it?
Are you presenting all of the information you need to, to be able to handle your clients questions and enquiries? Could you share more information, FAQ or proof of success stories to allow your clients to make a more informed decision?
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