The User Generated Content Effect

Understand Your Buyer > How To Engage > The User Generated Content Effect

What is it?

The User Generated Content Effect encourages your clients/users to add their creativity and perspective to your offering on social media.

Why does it work?

It works because it demonstrates that as a seller you care for your clients as you are seeking their input, but more importantly, it allows you to better understand how your offering is utilised in the “real world” and perhaps how it can even be improved or adapted.



How can you use it?

You can engage your clients on social media by asking them to share their experience of your brand or even to make suggestions or requests for future improvements.

See alsoThe Starbucks White Cup Contest

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84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

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