Understand Your Buyer > How to Convert > The White Label Effect
What is it?
The White Label Effect is all about providing convenience to your clients through bundling products/services together from other suppliers and selling them under your umbrella.
Why does it work?
It works because it makes things much easier for your buyer. One point of contact, one invoice, one company to deal with and the knowledge that all of their needs will be met with no issues regarding communication and ownership.
How can you use it?
There are two ways you can do this.
Firstly you can make your offering available to be sold under different branding by other parties. For example, we offer some White label messaging services where a branding company will close a deal with a client, we complete the work and are paid by the branding agency.
Secondly…depending on your offering, think about the other products and services your buyer might need in the pursuit of their goal. If these are things you already supply in house, then you can create a Ready To Use version of your offering, if they are from other suppliers outside of your business, then can you create a supplier / partner relationship?
The goal here is to give the client everything they need in the most convenient way possible- especially if that means not dealing with numerous suppliers.
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