The Trigger Point

Understand Your Buyer > How To Engage > The Trigger Point.

What is it?

The Trigger Point is the circumstance that drives your client to need your offering.

Why does it work?

It works because most businesses understand their avatar; the ideal client they are seeking but very few understand when they need their ideal client. It makes sense that you speak to the right person at the right time to maximise your chance of making the sale. By identifying the trigger point you ensure that you are speaking with the client at the moment they need your offering.



How can you use it?

Look at your current and past clients and try to identify the circumstances they experienced just before making a purchase. Look for patterns and commonalities to create a blueprint of characteristics to help you identify future clients at precisely the right moment. Trigger points can be a definitive date in the calendar such as 31st January, an event such as a birth, death or marriage, it can be a lack of, or an abundance of something – or finally, a trigger can be an emotion.

Like this kind of stuff? Want more?

Buy the book!


84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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