What is it?
Offering your buyers a trial period which is either free, or is a chance for them to be refunded, can help to reduce their perception of risk when buying from you.
Why does it work?
It works because, much like the freedom effect, it puts the buyer in control. When you can judge a product or service based on how well it actually delivers a result for you, it removes the guess work and is one of the most powerful – if not THE most powerful ways to convert a buyer.
How can you use it?
Depending on your offering, you can either offer a completely free trial period where the buyer starts paying at the end, or you can charge them, but use the trial period as a chance for them to easily refund should anything not stack up.
The main thing is that the trial period isn’t so short that the buyer can’t decide and isn’t so long that it negates them from buying from you.
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