The Tagline Effect

Understand Your Buyer > How To Get Attention > The Tagline Effect

What is it?

The Tagline Effect is about using a tagline to seize attention and to become more memorable in the mind of the consumer.

Why does it work?

It works because as human beings we have an 8-second attention span and the average reading age of a nine-year-old (if in the UK). The need for a short, explanatory and memorable tagline to aide buyers’ understanding of your offering cannot be understated.  Taglines exist to explain, engage, seize attention and to help your offering become more memorable.



How can you use it?

Taglines are applicable to any kind of offering and can be used alongside logos, as website headers, on business cards or even merchandise and uniforms. If you don’t already have a tagline for your offering then you aren’t utilising a simple and very effective means of communicating with your clients. You can find out more about taglines and how to create them here: www.howtowriteatagline.com


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84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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