Understand Your Buyer > How To Convert > The Subscription Effect
What is it?
The Subscription Effect is when you offer your clients a discount in return for them committing to buy from you repeatedly / over the long term.
Why does it work?
It works because not only can you offer your clients a better deal in return for their commitment, but you have the assurance of their ongoing loyalty and custom. Clients appreciate being able to “set it and forget it” and sit back safe in the knowledge that you will look after their needs on an ongoing basis.
How can you use it?
Depending on your offering, is it possible to create a subscription model or a recurring membership fee to give clients ongoing access to your offering and ensure you retain them over the longer term?
For physical products with a limited lifespan you can offer a subscription for regular delivery of the product which is better value over time for the client so they get a deal.
For service based products, you can create groups and give access to resources for a period of time and charge for access.
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