Understand Your Buyer > How To Engage > The Starter Kit
What is it?
The Starter Kit is all about creating a simplified version of your offering for beginners.
Why does it work?
It works because some buyers want the simplest, easiest way to access your offering or meet their needs. Not everyone needs or wants a sophisticated and far-reaching solution, sometimes simplicity and the basics are more than enough.
How can you use it?
Depending on your offering, how could you simplify it to the most basic, component parts which would be the most relevant for a person who is new to your offering or solving their needs?
Like this kind of stuff? Want more?
Understand Your Buyer:
100+ ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.