The Slang Effect

Understand Your Buyer > How To Engage > The Slang Effect

What is it?

The Slang Effect is all about using the slang words and technical jargon that your audience use.


Why does it work?

It works because it demonstrates empathy and helps you to identify (or not) with the type of people who should buy the offering. It’s literally a case of “speaking the language” of your potential buyer.



How can you use it?

Depending on your offering and your audience, could you use non-offensive slang (or technical jargon) to communicate with them? Some examples of slang can be found here.


Like this kind of stuff? Want more?

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Understand Your Buyer:

100+ ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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