What is it?
The Sinatra Effect relies on the phrase “If you can make it there you can make it anywhere”. It’s about demonstrating to your clients that your offering is more than capable of meeting their needs.
Why does it work?
It works because it demonstrates a confidence and an ability that your client’s needs will be met. You are reassuring your clients that your offering will not only meet, but exceed their needs. If also demonstrates a versatility of usage- if your cleaning spray can clean a greasy barbecue then it could also clean a cooker or some greasy tools. If it can do one thing (which is the extreme greasy barbecue) then it can definitely do the lesser things (oven and tools).
How can you use it?
Consider your clients needs and then find a greater need that your offering satisfies. Contrast this greater need with your client’s lesser need to show them just how effective your offering is.
Like this kind of stuff? Want more?
Buy the book!
84 ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.