The Simplified URL Effect

Understand Your Buyer > How To Engage > The Simplified URL Effect

What is it?

The Simplified URL Effect is all about using a different, “better” domain name to help buyers find your website. (I wrote a more in depth LinkedIn article on domain names which you can find here)


Why does it work?

It works because it makes it easier for buyers to find you online. Having a domain name that’s easy to read, write, speak and spell as well as one that’s engaging or intriguing helps buyers to engage with you. If your business, product or service has an abstract name or one that is spelt in a non traditional way, it can prove a barrier in communication, so having a “better” or simpler domain name helps to make it easier.



How can you use it?

Depending on your offering, think about how you could have a more explanatory or easy to remember domain name. There are three easy ways you can do it:


THREE easy ways to get a simpler .com:

Buying a domain name to redirect is simple enough and they can be as low as £1-£10 per year.

You simply buy the domain and “point” it at your current website – no need to be more technical than that.

1. Action + your offering

Use a verb (a “doing” word) and your offering – how do people use or interact with what you do?

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2. Adjective + your offering

Using a positive adjective (a descriptive word) plus your offering. How would you describe your product/service/result?

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3. Common parlance / phrase

What’s the common term for what you do or offer? It’s always worth checking as having “the” domain name in your space is a powerful tool – think www.diy.com or www.toys.com.

For this article, I purchased “getasimpler.com” for just 99p. From just that website address you can get a feel for what the article might be about and the same will be true of your business.

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Like this kind of stuff? Want more?

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84 ways to reach, engage and convert people to buy using psychology, science and common sense.

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How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

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