Understand Your Buyer > How To Get Attention > The Show and Tell Effect
What is it?
People absorb information in many different ways. Where some like to read information, others like visual representations or videos to help them to understand. It’s important to offer your clients every opportunity to engage with you.
Why does it work?
It works because if you don’t appeal to a potential client’s learning style then they may simply not engage or understand what you are communicating.
How can you use it?
Communicating your message using images, videos and graphics where possible will maximise your chances of engagement. The simplest thing you can do is to use imagery that complements your written messaging and provides visual explanations of the subject matter.
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