The Self Qualify Effect

Understand Your Buyer > How To Engage > The Self Qualify Effect

What is it?

The Self Qualify Effect is all about allowing your buyers the ability to qualify their own needs through your website before they actually speak with you.

Why does it work?

It works because many buyers are skeptical about speaking with “salespeople” and being coerced into doing something they don’t want to do. In the same way a paid for diagnosis can help with this fear, allowing buyers to qualify themselves leaves them in control and focusses on information and opportunity rather than techniques and persuasion.



How can you use it?

Depending on your offering and technical capability, could you create a web based qualification tool to allow your buyers to find exactly what they need and understand what they need to do?

For a live example of this – click here.


Like this kind of stuff? Want more?

Buy the book!


84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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