Understand Your Buyer > How To Keep Your Clients Happy > The Reminder Effect
What is it?
The Reminder Effect is all about providing useful reminders and prompts to your buyers that will help them to achieve their goals.
Why does it work?
It works because it demonstrates that you not only care for the client, but understand their needs. By suggesting things and reminding about things (that aren’t just your offering) you show a level of care and attention to detail that goes beyond being a pushy salesperson/company, and one that provides the information and opportunity that buyers need to make the best decisions for themselves.
How can you use it?
Depending on your offering, there are a number of ways you can provide useful reminders to your clients and potential buyers:
- Related items. In the example photo, this tin of paint reminds you that you might need to buy filler and dust sheets etc to complete the job, so what would be necessary for your buyer to purchase or use in addition to your offering?
- Usage. Could you have a physical reminder on your product or service that is seen contextually when a client has used a certain amount of your offering (like this) or could you estimate their usage and guess at when they may need to buy more or top up?
- Milestones & dates. What significant life milestones or dates matter to your buyer? Which dates matter to their usage of your offering? What triggers them to buy? You could create a simple calendar as a lead magnet to offer to them.
However you choose to do it, what matters to your buyer and what would they appreciate you reminding them of? This isn’t about reminding them to buy again from you, it’s about reminding them about the things they need to achieve the end result they desire – with or without you.
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