What is it?
The Refill Effect is all about physical consumable products that are supplied not just in their original, physical packaging, but also in the form of a refill with much less packaging.
Why does it work?
It works because of not only the need to be Greener and the increasing commercial viability of an ECO offering, but because refills with less packaging are, by definition cheaper to create and sell which means savings for loyal buyers.
How can you use it?
If you have a physical, consumable offering, could you offer a “refill” version with less packaging?