The Quick Win Effect

Understand Your Buyer > How To Engage > The Quick Win Effect

What is it?

The Quick Win Effect is all about giving potential clients a “quick win” to demonstrate value before they’ve even bought.


Why does it work?

It works because it not only generates reciprocity, it also demonstrates confidence, certainty and expertise. If you get value from something for free with no strings attached before you’ve even bought it, you can only wonder what happens when you DO spend money on it…



How can you use it?

Depending on your offering and your audience, what quick wins could you generate for them that will increase their interest and desire for your offering?

Like this kind of stuff? Want more?

Buy the book!


Understand Your Buyer:

100+ ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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