Understand Your Buyer > How To Engage > The Quick Win Effect
What is it?
The Quick Win Effect is all about giving potential clients a “quick win” to demonstrate value before they’ve even bought.
Why does it work?
It works because it not only generates reciprocity, it also demonstrates confidence, certainty and expertise. If you get value from something for free with no strings attached before you’ve even bought it, you can only wonder what happens when you DO spend money on it…
How can you use it?
Depending on your offering and your audience, what quick wins could you generate for them that will increase their interest and desire for your offering?
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