Understand Your Buyer > How To Convert > The Qualified Effect
What is it?
The Qualified Effect is all about being qualified and certified in what you do.
Why does it work?
It reassures your potential buyer that you don’t just claim to be capable of what you are doing, you have documented proof and have been assessed and approved by a third party.
How can you use it?
Very simply if there are any qualifications, certifications or other similar third-party accolades then it’s worth considering them to ensure you don’t lose your potential buyers to the “more qualified” competition.
See also
Like this kind of stuff? Want more?
Then Practical Sales Training™ is for you…
Action focussed, affordable sales training
for entrepreneurs and small business owners.
Brought to you by James Newell