Understand Your Buyer > How To Lose The Sale > The Pushy Effect
What is it?
The Pushy Effect is when you are continually coercing someone towards buying your offering – even if it’s clear they need time to think or are not interested.
Why does it work?
No-one likes to be pushed. Pushing your clients will eventually lead to them abandoning the sale.
How can you use it?
If you want to make your clients feel uncomfortable, then push them for a decision about buying your offering from the very moment you meet them. Ignore any signs that they may not need or want your offering and push them into making a decision about buying as soon as possible.
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