Understand Your Buyer > How To Keep Your Clients Happy > The Progress Effect
What is it?
The Progress Effect is all about keeping your buyers updated about their order and dealings with you.
Why does it work?
Your buyers want to feel taken care of, cared for and that they’re in the hands of professionals. By updating your client throughout their process of dealing with you, you not only convey confidence, certainty and expertise, but you reassure the client as to where they are, what comes next and how long the process might take.
How can you use it?
Depending on your business and brand, consider documenting (and naming) your process and then sharing this with your clients. At each stage of the process you can use this graphic to update your clients as to where they are in the process and what’s coming next. You will see this in use in everyday life by a number of the companies you already deal with, the example here is Dominoes Pizza.
Like this kind of stuff? Want more?
Understand Your Buyer:
100+ ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.