Understand Your Buyer > How To Engage > The Product Code Effect
What is it?
If you have a large offering, using codes and short codes can help buyers to navigate your offering with a minimum of fuss.
Why does it work?
A variation of The Path of Least Resistance, product codes are a simple but powerful convenience to make it easier to understand your offering.
How can you use it?
Depending on your offering, if you have a large number of things to offer then choose a 2/4/5 digit system to provide either alphabetical or numerical codes – just like Lego and Playmobil.
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