What is it?
We are more likely to buy things that are personalised with our name on them, or respond to things that have been personalised for us such as email.
Why does it work?
It works because we are our own favourite person 🙂
Our name is the most important word in our world so when we hear or see it, we respond positively.
When a product is personalised, the novelty of a coke bottle or a Nutella jar with your name on it becomes an even more powerful force to move you to buy.
The “Share a Coke” promotion is also limited which is utilising The Scarcity Effect.
What can you do about it?
This is a very limited exercise by definition, but what could you personalise about your offering that would appeal to your potential buyers?
How could you make your communications more personalised and include the client’s name to seize their attention?
Like this kind of stuff? Want more?
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