Understand Your Buyer > How To Convert > The Pay as You Go Effect
What is it?
The Pay as you Go Effect is all about providing or creating a consumable version of your offering so your client’s spend is dictated by their consumption.
Why does it work?
It works because it allows buyers to control their spend. They only pay for what they consume which means as the seller, you have multiple opportunities to sell repeatedly to the same client. It can also help you to reach those who need only a part of your offering or the bare minimum. A win/win.
How can you use it?
If you don’t already have the ability to offer this, how could you make your offering consumable?
Create a limit which will require buyers to buy again to get more. If you have a service based offering, could you limit the number of hours/calls/emails/projects/requests or another variable that your client will naturally consume?
If you can, you can then charge clients for more units of this resource when they need them and thus make additional sales to the same clients.
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