The Patriotic Effect

Understand Your Buyer > How To Engage > The Patriotic Effect

What is it?

The Patriotic Effect focuses on the loyalty we all feel towards the countries from which we hail and the countries within which we live.


Why does it work?

It works because at a basic human level, we seek to support our communities and those around us. Even in our capitalistic world where price is paramount, factors such as the country of origin of a product can be a deciding factor in making the sale.



How can you use it?

This works for physical products more so than services and the intangible. If your products are created in the same country where your business operates and where your clients are, then you may find benefit in publicising this fact.


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84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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