Understand Your Buyer > How to Engage > The Patriotic Effect
What is it?
The Patriotic Effect focuses on the loyalty we all feel towards the countries from which we hail and the countries within which we live.
Why does it work?
It works because at a basic human level, we seek to support our communities and those around us. Even in our capitalistic world where price is paramount, factors such as the country of origin of a product can be a deciding factor in making the sale.
How can you use it?
This works for physical products more so than services and the intangible. If your products are created in the same country where your business operates and where your clients are, then you may find benefit in publicising this fact.
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