Understand Your Buyer > How To Convert > The Outlet Effect
What is it?
The Outlet Effect involves creating a dedicated “outlet” to sell old, out of season or imperfect stock without damaging your main brand.
Why does it work?
It works because the concept of an “outlet” is understood and in no way interferes with the main perception of a brand. Rather than mixing outdated lines with current lines, the outlet can appeal to those on a tighter budget who want to buy but perhaps can’t afford your full price offering.
How can you use it?
If you supply physical products and have to liquidate older or out of season stock, could you create a physical store or a website that is an “outlet” version of your main brand?
Like this kind of stuff? Want more?
Understand Your Buyer:
100+ ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.