Understand Your Buyer > How To Lose The Sale > The Osborne Effect
What is it?
The Osborne Effect occurs when you promote an upcoming product or offering which then causes buyers to not buy your current offering and wait.
Why does it work?
It works because we always want to have the best, latest things and it would seem counter-intuitive to buy now when we know something better is just around the corner.
How can you use it?
To avoid the Osborne Effect requires you to only promote new products or offerings when you are prepared for sales of the current offering to phase out, or when there is a much shorter timeframe before launch.
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