The One Pager Effect

Understand Your Buyer > How To Engage > The One Pager Effect

What is it?

The One Pager Effect is all about the fact that if you can condense something to a single page, rather than multiple pages, then the chances of it being read or actioned dramatically increase.


Why does it work?

The fact is, if you make something easier to do or shorter to read.. they are more likely to actually do it.


How can you use it?

Whether it’s a list of product features, a how-to guide or a report, compressing things to a single page provides a sense of simplicity and ease which is appealing. From your internal commumicatipons to your external comms and sales materials, use the “one pager” notion as a guide to compress things to their simplest compinents.



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