The One Click Effect

Understand Your Buyer > How To Convert > The One Click Effect

What is it?

Making it possible to make a purchase with a single (or as few as possible) mouse clicks.

Why does it work?

It works because of the path of least resistance. When you remove the complexity and barriers to purchase, you appeal to our natural human tendency to achieve the desired outcome whilst expending as little energy as possible.



How can you use it?

Whilst achieving a one-click purchase might be too high a bar to achieve, how can you eliminate the number of clicks or number of pages necessary to take someone from browser to buyer?




Like this kind of stuff? Want more?

Buy the book!


84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

Click here to find out more