What is it?
If you want to seize the attention of your buyer, then being the “No.1” can be an attractive proposition…
Why does it work?
It works because being “No.1” implies you are the best / most trusted or that your offering is effective. When it comes to reducing perceived and actual risk, being “No.1” can help dramatically with risk reduction.
How can you use it?
Being number 1 can be great…. but your buyer actually has to care about it for it to make any difference.
Here are some of the things you can use:
- No.1 seller (beware the best seller fallacy)
- No.1 Choice for xx people with xx problem or trigger.
- No.1 in location
- No.1 in industry
- No.1 recommended by xxx profession or company.
Like this kind of stuff? Want more?
Then Practical Sales Training™ is for you…
Action focussed, affordable sales training
for entrepreneurs and small business owners.
Brought to you by James Newell