The Mini Pack Effect

Understand Your Buyer > How To Convert > The Mini Pack Effect

What is it?

The Mini Pack Effect is about creating a smaller, cheaper, “bitesize” version of your offering to entice potential clients to try.

Why does it work?

It works because as buyers we want the least amount of risk and the least amount of resistance. If a buyer is unsure about your offering and they are presented with an opportunity to purchase a smaller version at a much lower cost then it’s a more attractive proposition which could lead the buyer to then buy the “full” version too.



How can you use it?

Depending on your offering, consider how you can create a smaller, cheaper version. What could you remove or shrink down that wouldn’t affect the quality of your offering, just the quantity?


Like this kind of stuff? Want more?

Buy the book!


84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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