Understand Your Buyer > How To Convert > The Mega Pack Effect
What is it?
Offering clients a bulk buy version of what you already offer, but at a discounted rate as they are purchasing more in one transaction.
Why does it work?
It works because buyers feel like they are getting a deal and that it’s a no brainer to buy more of something they are going to be using anyway. As sellers it allows us to sell more and have a larger transaction size as the client buys more than they intended.
How can you use it?
Depending on your offering, can you create a “Mega Pack” or “bulk” offering that includes more of what you already offer but at a discounted rate?
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