The Made to Measure Effect

Understand Your Buyer > How To Engage > The Made to Measure Effect

What is it?

The Made to Measure Effect is all about tailoring your offering to meet the needs of your buyer.

Why does it work?

A variation of the Personalised Effect and the Made to Order effect, this is all about reducing risk for your buyer and assuring them that you are very likely to meet their needs because everything you offer is tailored specifically for them.


How can you use it?

Depending on your offering, could you have a more tailored service where you introduce or adapt elements that will make what you do,  be as relevant and as effective as possible for your buyer?

How could you adapt to elements such as timescale, quantity, colour, quality, scope, size, strength and any other variable that will change from buyer to buyer?



Like this kind of stuff? Want more?

Buy the book!


Understand Your Buyer:

100+ ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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