Understand Your Buyer > How to connect with your buyer > The Made to Measure Effect
What is it?
The Made to Measure Effect is all about tailoring your offering to meet the needs of your buyer.
Why does it work?
A variation of the Personalised Effect and the Made to Order effect, this is all about reducing risk for your buyer and assuring them that you are very likely to meet their needs because everything you offer is tailored specifically for them.
How can you use it?
Depending on your offering, could you have a more tailored service where you introduce or adapt elements that will make what you do, be as relevant and as effective as possible for your buyer?
How could you adapt to elements such as timescale, quantity, colour, quality, scope, size, strength and any other variable that will change from buyer to buyer?
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