The Made Of Effect

Understand Your Buyer > How To Convert > The Made Of Effect


What is it?

The Made of Effect uses what your offering is made of, to convert potential buyers.

Why does it work?

It works because buyers prefer pure or responsibly created products and services. From carbon neutral to 100% purity to recycled materials, what your offering is made of can make the sale.



How can you use it?

Depending on your offering,  identify the most desirable elements that are used to create it and promote them. Could you become carbon neutral, source more responsibly or eliminate artificial elements from your offering to reach 100% purity?




Like this kind of stuff? Want more?

Buy the book!


84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

Click here to find out more