Practical Sales Training™ > How to connect with your buyer > The Luxury Version
What is it?
The Luxury Version is all about creating a more luxurious and quality/price driven version of your offering.
Why does it work?
It works because some buyers want “the best” and are happy to pay for it. From using more luxurious materials or providing a more personal level of service, increasing the quality and price of your offering dramatically is appealing to certain buyers – especially if there is a degree of exclusivity/rarity
How can you use it?
Depending on your offering, what are the most luxurious/expensive materials or the highest levels of service you could offer to create an ultra-premium offering that appeals to those who want “the best”?
Example:
A stationery brand offers standard notebooks for £15.
They introduce a Luxury Edition for £75 that includes:
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Italian leather cover
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Hand-stitched binding
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Personalised monogram
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Comes in a velvet-lined gift box
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Includes a handwritten thank-you note
Why it works:
It appeals to buyers who value craftsmanship, exclusivity, and premium presentation. It also elevates the brand overall – even customers buying the standard version perceive it as higher quality simply because the luxury option exists.
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