The Loyalty Effect

Understand Your Buyer > How To Convert > The Loyalty Effect

What is it?

Using loyalty points and rewards to incentivise buyer behaviour.

Why does it work?

It works because as humans we repeat rewarded behaviour. When our loyalty to a particular brand is rewarded we respond by repeating that behaviour.



How can you use it?

By simply creating a loyalty card or offering loyalty points and discounts you can ensure clients think twice about buying anywhere else. It’s rewarding their behaviour to buy from you that is the primary goal.



Like this kind of stuff? Want more?

Buy the book!


84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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