What is it?
Incentivising your followers to like and share your posts on Facebook can dramatically increase your reach.
Why does it work?
It works because liking and sharing a post is a very very simple thing to do, so with the incentive of a prize or discount it becomes a no-brainer activity. Once liked and shared the post is visible to more people and some of those people may in turn also like and share which increases reach exponentially.
How can you use it?
This works best on Facebook, so create a Facebook post, decide on an appropriate prize and timescale and post it encouraging your followers to like and share. This activity can be used both as a brand awareness building exercise or to promote a specific product or deal.