Understand Your Buyer > How To Engage > The Handmade Effect
What is it?
The Handmade Effect refers to the fact that anything that is made by hand, “finished” by hand or handpicked implies a higher level of quality.
Why does it work?
It works because when we think about handmade, we think about craftspeople. We perceive something that is made carefully and methodically by a skilled person with the highest quality standards.
How can you use it?
Where is the human intervention in your offering? Do you physically make products by hand? is your offering curated by a skilled person? or do you physically pick the best things to supply your clients?
Wherever there is human intervention in your product offering (this doesn’t work for services as well), there is an opportunity to use it to imply a higher level of quality in your offering.
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