The Gift Effect

Understand Your Buyer > How To Engage > The Gift Effect

What is it?

The Gift Effect is all about suggesting an offering as “the ideal gift” for someone else.

Why does it work?

It works for two reasons. Firstly, it gives the offering a second chance to be sold as even if the person seeing the communication doesn’t want it, they may well buy it for a friend. Secondly, by suggesting something as a gift you are reframing the offering and making the potential buyer see it in a new way – this increases your chance of making the sale as you are making the buying decision simpler.



How can you use it?

Depending on your offering, could you take an item or service and reframe it as “the ideal gift”? Who would it be for? why might they want it? who might buy it for them? Some of your offering may sell much better as a gift instead of being bought by the actual consumer.

Like this kind of stuff? Want more?

Buy the book!


84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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