The Freedom Effect

Understand Your Buyer > How To Convert > The Freedom Effect

What is it?

The Freedom Effect is about allowing your clients complete freedom in how and when they buy from you without penalty. Some mobile phone operators and online companies offer an “upgrade or downgrade at any time” approach to their pricing model – with no penalties. This places the focus on their confidence in the quality of the offering. If they let their offering speak for itself rather than use penalties to keep you on board, it must be good.

Why does it work?

It works because not only do we want to minimise risk as buyers, we also don’t want to be trapped into long term contracts or feel like we’re not in control.



How can you use it?

Can you make your pricing model one that can be upgraded or downgraded at any time without penalty? Can you allow clients to cancel at anytime and just pay for what they have used rather than incur a penalty or make them wait 30 days?

This is more suited to businesses with ongoing or recurring billing – in the case of one time purchases, you can consider offering some kind of guarantee for peace of mind that will create the same sense of freedom.




Like this kind of stuff? Want more?

Buy the book!


84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

Click here to find out more