Understand Your Buyer > How To Convert > The First Purchase Effect
What is it?
The First Purchase Effect looks at discounting the first purchase to help new potential clients to buy from you.
Why does it work?
It works because many potential buyers are skeptical about making a purchase and “risking” their time and money on your offering. By lowering the price of the first purchase you are making it “less risky” for clients to buy but without discounting their expectation of the value of your offering overall.
How can you use it?
Depending on your offering, by discounting the first session, first purchase or first XX amount of time using your offering you can create a simpler and “less risky” way for clients to sample your offering before transitioning to full price.