The Familiar Effect

Understand Your Buyer > How To Get Attention > The Familiar Effect

What is it?

The Familiar Effect is all about using concepts, images, words and phrases that are familiar to your potential buyer.


Why does it work?

It works because it capitalises on existing relationships, trust and familiarity whilst demonstrating empathy and understanding. By using existing goodwill you can shortcut the time and effort necessary to seize attention with a potential buyer.


How can you use it?

Think about how your product or service is used in context. When and where is it used? By whom? For what result? Are there complimentary products or services that would reference your offering?

Think about the visual clues (semiotics) that you can combine in a schema to provide an instant overall familiar impression.

Like this kind of stuff? Want more?

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Understand Your Buyer:

100+ ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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