Understand Your Buyer > How People Work > The Established Effect
What is it?
The amount of time you have been in business can be a deciding factor for your potential buyers.
Why does it work?
It works because it implies success, stability and reliability. There is a reason you have been in business for 5,10,20 years (or more).
How can you use it?
If your business has been around for 10/20/30 or more years then using this in your messaging encourages trust and implies stability.
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