The Established Effect

Understand Your Buyer > How People Work > The Established Effect

What is it?

The amount of time you have been in business can be a deciding factor for your potential buyers.

Why does it work?

It works because it implies success, stability and reliability. There is a reason you have been in business for 5,10,20 years (or more).



How can you use it?

If your business has been around for 10/20/30 or more years then using this in your messaging encourages trust and implies stability.



Like this kind of stuff? Want more?

Buy the book!


84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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