Understand Your Buyer > How People Work > The Established Effect

What is it?

The amount of time you have been in business can be a deciding factor for your potential buyers.

Why does it work?

It works because it implies success, stability and reliability. There is a reason you have been in business for 5,10,20 years (or more).

How can you use it?

If your business has been around for 10/20/30 or more years then using this in your messaging encourages trust and implies stability.

 

See also

• The Nostalgia Effect
• The Coat of Arms Effect

 

 

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