Understand Your Buyer > How To Engage > The Demonstration Effect
What is it?
The Demonstration Effect is all about literally showing your potential buyer how your offering works.
Why does it work?
It works because potential buyers can understand and imagine how the offering might work for them in their context. It’s all about reducing uncertainty and risk – as well as demonstrating the expected results.
How can you use it?
How can you visually/ factually demonstrate how your offering works?
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