Understand Your Buyer > How To Convert > The Deal Effect
What is it?
Offering your clients “deals” and bundled offers can help to increase their engagement and likelihood of buying.
Why does it work
It works because often these “deals” offer better value to the client and are presented in a way that is simple to understand. If you do the “thinking” for your client and make it as easy as possible to buy from you, then you are more likely to make the sale.
Deals can also lead clients to buy more with the money “they have saved” by buying your better value bundled offering – they can be a form of entry into buying your other offerings.
How can you use it
If you have a number of different products or services, could you bundle some of them together into logical groups that appeal to your clients? Perhaps a “starter kit” or “specialist bundle” or “ultimate collection”. By curating your offering and displaying it in the simplest terms possible you will make it easier for your clients to buy.
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