The Comparison Effect

Understand Your Buyer > How To Convert > The Comparison Effect

What is it?

Providing clients with a comparison of your offering versus other versions of your offering as well as the competition can help them make a better decision.

Why does it work?

It works because when we make it as easy as possible for our clients to understand and decide upon our offering, they are more likely to make a choice. By focussing on the most important elements of the offering we demonstrate that we understand what our buyers seek and give them the vital information they need to make a buying decision.



How can you use it?

There will be certain aspects of your offering that are the most important to your clients. If you don’t know what these elements are then your clients can surely tell you. With a shortlist of the most important elements and an understanding of what your clients seek you can compare your offering to the competition and to other alternatives.

Like this kind of stuff? Want more?

Buy the book!


84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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