Understand Your Buyer > Selling Communication Basics > The Chinese Whisper Effect
What is it?
The quality and content of your sales message will change as it’s relayed from person to person. However strong or clear your messaging is, you can’t help the fact that people will forget and edit parts of your messaging.
Why does it work?
Chinese Whispers are human nature, you can’t stop it happening. It works because we are only paying so much attention to the things we come across and view the world from our own unique perspective. As such, our recollection of sales messaging reflects this diversity.
What can you do about it?
Using taglines, acrostics and other techniques you can ensure that your sales messaging is not only C.L.E.A.R and more memorable, but that it’s the same every time which is the real “secret” to having a Clear Sales Message.
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