Understand Your Buyer > How To Engage > The Budget Version
What is it?
The Budget Effect is about making your offering accessible and relevant for those with a much lower budget.
Why does it work?
It works because with all the discounts and deals in the world, some buyers need the absolute cheapest, most basic version of your offering to meet their needs.
How can you use it?
Depending on your offering, what are the features and elements you could remove to reach a much lower price point, whilst still delivering value and meeting client needs?
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