Understand Your Buyer > How To Engage > The Budget Version
What is it?
The Budget Effect is about making your offering accessible and relevant for those with a much lower budget.
Why does it work?
It works because with all the discounts and deals in the world, some buyers need the absolute cheapest, most basic version of your offering to meet their needs.
How can you use it?
Depending on your offering, what are the features and elements you could remove to reach a much lower price point, whilst still delivering value and meeting client needs?
Like this kind of stuff? Want more?
Understand Your Buyer:
100+ ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.